Monday, March 30, 2009

Brand Bangladesh in IT - Home of Agile IT Outsourcing

It's been a while since we last posted our blog. So, you might be wondering what's going on at Code71. Are we still alive? We don't blame you, specially the way the world economy has been going. Things are pretty good at Code71. We have been heads down working on our product ScrumPad as well as client projects. We also have had some changes in our team- couple people left, but also couple people (Arif and Shaer) joined us too.

Now what is this Brand Bangladesh and Agile IT all about? We attended SoftExpo 2009 in January this year. This was our first time. We had a booth where we showcased our ScrumPad product to the local companies. We also organized a seminar on Agile/Scrum project management. The turn out at the seminar was encouraging. At the seminar, we unveiled our vision of what Bangladesh should stand for when it comes to IT outsouricing in the minds of clients. In other words, what should the Brand Bangladesh represent to the buyers of the IT services? The reason we brought it up because we are always having to answer questions like why Bangladesh when we talk with prospective clients. The struggle that we have is whether we should try to "stand out" from India or "blend in?" We could very easily blend in since we are looked at as one of the Indian companies because of our location proximity and cultural likeness to India. The danger of that is becoming "just another Indian company," and as a result forgettable. We will never be able to create a sustainable IT outsorucing industry, if we try to blend in. We must stand out. Indian companies built their brand by building expertise in CMMI among other things, we must build our brand by building expertise in Agile service delivery. We know there are other Bangladeshi companies that are practicing Agile methodologies. We need to collaborate and help each other to improve our adoption of Agile practices as well as spread the adoption among other companies.

A couple of things that we plan to initiate in the coming months. We are organizing an official "Certified Scrum Master" (CSM) training class for the first time ever in Bangladesh to be held in June (15th/16th). The class will be taught by Bas Vodde and Syed Rayhan. If you want to signup for the class, please contact us at

We are also in the process of starting a local Agile/Scrum user group. The user group will provide the platform for us to share and learn how to effectively adopt and apply Agile practices in delivering IT services. The missions of the user group will be:

  1. Promote and help with adoption of Agile/Scrum through knowledge sharing
  2. Improve Bangladeshi companies' project delivery capability
  3. Increase Bangladesh's visibility in the global IT outsourcing industry
If you are working at any Bangladeshi company and using Agile/Scrum and interested to join us in our quest to promote Bangladesh as the "Home of Agile IT Outsourcing" through the Bangladesh Agile User Group, please contact us to

There is a similar effort going on at a cross industry level to define and promote Brand Bangladesh called "Bangladesh Brand Forum." Let's make an concerted effort to establish Bangladesh as the,
"Home of Agile IT Outsourcing"


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